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Email marketing

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Email marketing can give your business a real boost. It's cost effective, highly targetable and instant!

We can provide you with a professional and advanced email marketing service.

Our service will take the hassle out of having to learn the intricacies of HTML and CSS template design and we'll teach you how best to use the various email marketing services out there on the net.

 

What kind of email management service can we provide?

 

  • A DIY version with direct access to your own email marketing and analysis software and access to numerous free HTML templates (free until you send any emails).

 

  • A fully managed version. A comprehensive, on-going, outsourced email / newsletter service completely managed and run by us e.g. we'll write or help you write the content, manage the database, source images, and create a completely bespoke HTML template that you can use time and time again.

 

Of course, we’re flexible and can offer you a bespoke service dependant on your needs.

If you wish to get started with an advanced email software service, we can set up your own account by getting in touch here. It’s completely free and you can get started immediately. We are happy to provide any help with your email marketing.

 

Why use PKR Communications to run your email marketing campaigns?

  • We’ll help you with the technical side of HTML coding and give you access to a whole host of templates and tips to deliver a high quality product.

  • We can advise you on your email creative and messaging by advising you on what’s going to work best, for example, which email title will work better than another.

  • We carry out AB / Multivariate testing to determine what will deliver the best results once you’ve got the creative sorted.

  • We’ll conduct a thorough post-email campaign analysis and ensure anything that can be learned, will be learned and improved upon.

  • We’ll help you segment your database to improve your sales and marketing targeting efforts.

  • We’ll guide you on best practice data capture to help you optimise your marketing spend.

  • You can outsource the entire process to us or we are happy to come into your business and give you a one-on-one training session so you can run your emails to a high level of professionalism.

  • We have 5 years’ experience running email and newsletter activity using our own databases, and also using purchased 3rd party databases.

  • We'll test your emails for words that are likely to get caught by spam filters.

  • We can also test what your emails look like in a whole range of email clients prior to sending.

Our email marketing service is designed to be professional, easy to use and above all successful in communicating your message to your target audience. Please get in touch if you would like more information.

 

Another reason to use PKR Communications for your email campaigns...

Every email we send out is tested for keywords that will damage its ability to get past spam filters and we'll test the campaign in various email clients to ensure the email looks as good as it can (and was originally designed for).

 

Newsletters

Newsletters are a great way to engage your customers and will more than help to encourage repeat business. We can help you put together an email newsletter template, and give you ideas on what to write. It's a really effective way to get your customers more aware of your products and services.

 

Databases

Building a customer database is a critical part of any business. We’ve experience in using many sales and customer databases including Salesforce.com, Maximizer, ACT!, MS Access and various online only databases.  Feel free to ask for any advice.

 

Prices

Please contact us to ascertain availability and pricing. Pricing depends on the number of recipients you wish to send emails to, the amount of copy you want writing, and whether you want to have your own HTML template designed.

 

Link to email marketing resources section