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Search Engine Marketing

Search engine optimisation has been an increasingly useful part of online marketing for many years. Its main purpose is to increase the visibility of a web site and its pages sites like Google, Bing and Yahoo.

SEO or SEM (the common abbreviations) have been seen to be of increasing importance for delivering good quality, relevant traffic to web sites.

Many organisations use a combination of paid search activity and organic/natural search activity in order to boost their rankings, attract good quality visitors and convert them into some kind of value.

Pay Per Click

Pay per click or paid search means buying visitors from sites like Google. It has many benefits, most importantly the fact you can target relevant web users and avoid wastage issues that affect other types of marketing channels.

However, campaigns must be carefully monitored to ensure value is being delivered. Google obviously wants you to spend money with them so they provide comprehensive tools to analyse and evaluate your marketing spend.

We help clients use these tools to monitor marketing spend and return.

 

Natural Search

Natural search means achieving rankings within the un-paid listings of the search engines. Search engines like Google will crawl the web and document the pages on sites and then bring them up in the search results if they match what a user is searching.

There are many simple things that can be done to improve visibility on the natural search rankings. Some of these include:

  1. These include ensuring all pages are linked to from within a site.
  2. Having clean code that helps the spiders crawl the site without getting lost
  3. Creating content that users find useful and will link to from their own web sites
  4. Updating your web site regularly
  5. Registering your site in web and business directories

 

Search Engine Marketing related links

Here's a couple of the best search related web sites for you to look at in the meantime.

These are all excellent sites and we use seobook frequently. SEO Rank Checker is a great tool that helps you monitor where your pages rank on search engines. It's fully automated and means you don't need to keep visiting the search engines yourself and seeing where you rank.

A great time saver.

 

Feel free to contact us to discuss your search engine marketing needs.